Performance
Your site is slow. That costs you customers.
Slowness is the most expensive problem a site can have and the easiest to miss, because on your machine and your connection everything looks fine. Your visitors are on a phone and an average network. I measure what they actually experience, then fix in order of what costs you most.
- Real measurements on mobile, not an impression from your desktop
- Fixes ranked by payoff, from the most valuable down to the cosmetic
- Before and after numbers, so the result is verifiable
What actually slows a site down
Almost always the same causes: images far heavier than they need to be, third-party scripts blocking the render, fonts loaded badly, and content rendered in JavaScript when it could have been served as-is. Diagnosis is quick. Fixing it is work.
Speed and ranking are the same problem
Google measures what your visitors actually experience and ranks you on it. A slow site is penalised twice: it places lower, and it is abandoned by the people who arrive anyway.
Measured, not asserted
This site scores 100 out of 100 on desktop performance, and every project I deliver is measured the same way. You get the numbers, before and after, rather than a promise.
Projects
Built with structure, shipped with care.
Selected work showing how requirements turn into clear, maintainable software. From data model and architecture through to the interface people actually use.
Everstead
Site for a digital studio, built on a near-black identity with heavy condensed display type and a single gold accent. Runs from a scroll-driven six-stage process, discovery through to launch, into a grid of the industries they build for.
Read the case study
Carently
Car rental platform for Morocco. Visitors browse the fleet, see featured vehicles and reviews, and book through a guided flow, with a separate sign-up path for partners listing their own cars.
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StreamElite
Subscription site for a streaming service, served in French. Channel browser, tiered pricing, blog and FAQ, all pointed at getting a visitor onto a plan.
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Marbio
Corporate site for a vaccine bioproduction company, covering governance, partners, services and production across a deep multi-section structure. Built on WordPress, in French.
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FAQ
Have your site measured
Send me your address. I will send back what your visitors actually experience on a phone, and what would gain you the most.
- Do you work on WordPress, Shopify, Wix?
- Yes. The causes of slowness are largely the same across platforms, and the fixes are adapted to yours.
- Will the site need rebuilding?
- Rarely. Most of the gain comes from targeted fixes. If a rebuild genuinely pays better I will say so, but it is not the starting point.
- How do I know if this applies to my site?
- Ask for the free audit. You get the measurements and a prioritised list, with nothing attached.